Design & Visual Communication

Design is about more than aesthetics—it's about solving problems through thoughtful communication.
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​Every project begins with understanding the audience, organizing information, and identifying the story that needs to be told. Whether developing a brand identity, designing a publication, creating campaign communications, or translating complex technical concepts into clear visual experiences, my goal is to create work that is purposeful, engaging, and built around the people it serves.

Visual Designs
Hope Great Water Psychology Services
Corporate Identity & Brand Standards Guide (2025)

Developed for a new private therapy practice, this visual identity was designed to communicate calmness, hope, and trust through a clean, contemporary aesthetic. Inspired by the symbolism of Hope, Great Water, the branding combines a distinctive logo with a restrained monochromatic palette that reflects the practice's compassionate and professional approach.
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To support long-term consistency, I also created a comprehensive brand standards guide featuring logo variations, color specifications, and usage guidelines for both print and digital applications.
Rasmussen & Koskoski Borough Council Campaign
Campaign Branding, Photography & Print Communications (2016)

As Campaign Manager for the Rasmussen & Koskoski Borough Council campaign, I developed a cohesive visual identity that elevated the campaign's public presence and helped distinguish it within the community. From campaign branding and print materials to original photography and visual messaging, every piece was designed to communicate professionalism, credibility, and a positive vision for Metuchen.

The unified identity supported the campaign's outreach efforts and contributed to the successful election of both candidates.
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All campaign photography was captured using my Nikon D90 DSLR.

Click here to read the detailed case study about this project.
Change History
Grass Roots Campaign Sticker (2008)

This sticker was designed to create an instantly recognizable visual identity for community outreach efforts. Drawing inspiration from Shepard Fairey's HOPE poster, the design uses bold color, simplified forms, and strong typography to produce a memorable piece that could be easily distributed during campaign events and voter engagement activities.
Calm & Mindful
Corporate Identity, Business Card & Brand Collateral (2016)

The visual identity was designed to communicate clarity, balance, and compassion. Contemporary sans-serif typography provides a clean and confident foundation, while soft gradients and generous white space create a calm, inviting aesthetic. Together, these elements reinforce the organization's commitment to mindfulness, emotional wellness, and personal growth.

Ideal Jacobs Corporation Designs

The Ideal Centennial
Editorial Design, Art Direction & Publication Design (2021)

Created to commemorate Ideal Jacobs' 100th anniversary, The Ideal Centennial celebrates a century of innovation, craftsmanship, and the people who shaped the company's history.

Working closely with company president Andrew Jacobs, I was given full editorial and creative direction over the publication—from concept development and visual storytelling to page design, typography, photography, and production. The result is a commemorative book that weaves together historical milestones, employee stories, global partnerships, and company culture into a cohesive narrative.

Distributed to customers, suppliers, and business partners around the world, the publication served not only as a celebration of the company's first century, but also as a reflection of the relationships and values that continue to define Ideal Jacobs today.

Of all the projects I've completed throughout my career, this remains one of the most meaningful. Having the opportunity to tell the story of a company's first hundred years was both a creative challenge and an incredible privilege.

Click here to read the detailed case study about this project.
Ideal Jacobs Annual Publications
Editorial Design & Print Production

These annual publications present a collection of essays and reflections written by Andrew Jacobs, President of Ideal Jacobs Corporation. My role was to develop a cohesive editorial design that complements the author's voice while creating an engaging reading experience. Distributed to customers and industry partners, the books serve as both a personal expression and a distinctive marketing piece that reflects the company's culture and philosophy.
BuildTak: The Ideal 3D Printing Surface
Trade Show Marketing Collateral

Designed to introduce the BuildTak product line to prospective customers, this promotional flyer was created for use at major industry events including the 3D Print Show, Inside 3D Printing, and Maker Faire. The design presents complex product information in a clear, visually engaging format while highlighting the advantages of BuildTak over conventional 3D printing build surfaces.
The Tao of Andrew
Package Design & Promotional Media

Created as packaging for a series of promotional audio CDs, The Tao of Andrew was inspired by Andrew Jacobs' thoughtful and unconventional approach to business and life. Building on that concept, I developed an Eastern-inspired visual identity featuring yin-yang symbolism, balanced composition, and minimalist design elements to create a memorable promotional piece that reflected both the author's personality and the spirit of the audio series.
On The Air
The Sunday Night Lifeguards: Vol 3
CD Package Design & Promotional Media

Created as promotional media for a spoken-word audio series by Andrew Jacobs, this CD package was designed to extend the company's unique approach to customer communication beyond traditional marketing materials. Through thoughtful typography, imagery, and layout, the design presents the recordings as a polished and engaging resource while reinforcing the company's distinctive voice and identity.

 Website Design & Administration
RJG Innovative Waste Solutions
​Website Design & Administration
https://www.rjginnovativewastesolutions.com

Developed in collaboration with my father for his environmental consulting business, this website transforms decades of technical knowledge into a clear and accessible online resource. The design organizes complex consulting services, sustainability initiatives, and waste management solutions into an intuitive experience that helps prospective clients understand the company's expertise while reinforcing its commitment to recycling, reuse, and environmental stewardship.
Weybridge Condominium Association
​Website Design & Administration
https://www.weybridgebytheshore.com​

Designed as a central communication hub for a residential condominium community, this website provides residents with timely news, governing documents, board information, meeting minutes, forms, and community resources in a clear and organized format. The site's information architecture was carefully structured to make important resources easy to locate while improving communication, transparency, and day-to-day interaction between residents, the Board of Directors, and property management. 
Ideal Jacobs Corporation
Website Design & Information Architecture

Designed to support a diverse manufacturing company, this website organized a broad range of products, services, technical resources, and compliance information into a clear and intuitive online experience. The information architecture was developed to help customers quickly understand the company's capabilities while providing easy access to the technical documentation and corporate resources they needed.
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The images shown represent my original website design completed in 2014. The company's current website has since been redesigned.
Jusleine Daniel For Freeholder
Campaign Website Design & Digital Communications

Political campaigns rely on clear communication and easy access to information. This campaign website was designed to introduce voters to the candidate, highlight her platform, share campaign news, and encourage community involvement through volunteer opportunities and online contributions. The design focused on presenting information in a straightforward and engaging format that reflected the candidate's message and priorities.
Copyright © 2026 Richard Green III